Final Customer Purchasing from the Product Producer

Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.

B.
Resources: Reduce resources required for the use of the product

2.
Time – Reduce the time the customer must spend with the product

A. Reduce steps the customer must use with the product

Bring products closer to the customer
Target your products on markets with limited competition from the leading industry competitors

Target customers who purchase in small quantities

No.	Year	SIC	Note
1		1531	Kaufman and Broad (which offers a 10-year warranty on its homes) generally targets first-time buyers but has begun aiming for move-up and empty-nest buyers with upscale amenities and designs flexible enough to accommodate lifestyle changes.
2	1992	2000	Worthington's specialty items are delivered mainly through health food stores and Seventh-day Adventist vegetarian shops.
3	1987	2033	Finding it difficult to attain shelf-space in supermarkets, New England Apple began to sell its juices in convenience stores, and vending machines.
4	2000	2096	Next Proteins entire workforce is made up of 30 people, which is less than the research development team at Kellogg. Next Proteins still beat the giant by coming up with a new protein snack-chip. The chips, called Nextra Protein Crunch, are sold at 7-Eleven stores.
5	2001	4212	Grinding It Out Just a Little Bit More Efficiently Than the Other Guy. This is the motto of Heartland Express, the envy of the trucking industry. It's profits run 12% to 13% of revenue, while most truck companies make do with 3% to 7%. Its more than 2,000 trucks are nearly new, averaging 18 months old. What sets Heartland apart is how it uses the data from the weekly reports on the loads Heartland has carried, keeping the company narrowly focused on what it does best: the short-haul business.
6	2001	4213	National trucking players deal with national accounts that ship massive amounts of products but can also negotiate their prices down. Knight deals with small and midsize companies that don't have the leverage yet to keep prices down.
7	1999	4813	Allegiance provides packaged telecom services to smaller businesses. It offers local and long distance services as well as Internet connections.
8	1997	4911	Service Territory OPC is the nation's largest electric generation cooperative, providing wholesale electric service to 39 retail electric distribution cooperative members in Georgia.
9	2001	6141	GreenPoint Financial Corp. is a maverick in loans, mortgaging to a diverse and risky range of customers such as small business owners and newly arrived immigrants without a credit history. The corporation is a hard money lender, loaning on collateral instead of credit.
10	2000	7372	Futurelink is Canada's largest CLEC or Competitive Local Exchange Carrier. Futurelink leases software to small to medium sized companies looking to cut IT costs. Customers sign three year contracts with Futurelink in exchange for a 99.7% uptime.

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