Final Customer Purchasing from the Product Producer

Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.

B.
Resources: Reduce resources required for the use of the product

2.
Time – Reduce the time the customer must spend with the product

A. Reduce steps the customer must use with the product

Bring products closer to the customer
Serve current customers with new products, saving customer purchase time

Add products not carried by local competition

No.	Year	SIC	Note
1	2001	2711	Journal Register does a typical job in covering communities. They are not the New York Times, but that's not their goal.
2	2003	2834	One way to avoid competition is to operate in a market that other companies avoid. Hi-Tech does just that by specializing in liquid generic drugs. This sector of the drug making business has fewer competitors.
3	2001	3674	The company (AMD) still doesn't have chips that work in servers with four, eight, or more processors – a fast-growing and particularly lucrative part of the market, one that Intel is making a major push into with its Xeon and Itanium chips.
4	2003	3842	Interpore Cross' annual revenue is only $70 million and it competes against huge billion dollar companies. It survives because it operates in a fast-growing industry with room for everyone. The company makes orthopedic devices mostly used in spine services.
5	2001	4812	Because Globalstar covers the whole world, there will be no roaming problems and it will cover areas where conventional wireless still hasn't arrived.
6	1997	4832	By coordinating local and national sales across multiple contiguous markets, Jacor can more effectively and efficiently serve the smaller market.
7	2002	4841	Cable customers usually switch either to save money or to get more channels. Satellite is particularly popular with rabid sports fans who want to see games broadcast in other parts of the country.
8	2003	4899	CEO of UTStarcom Inc., found a vibrant populace in China badly in need of decent wireless phones. Then, as now, fewer than 10% of Chinese had a land line, and service was so poor that you had to dial several times before you get a dial tone.
9	2002	5812	AFC has a lot of power as Church's and Popeyes are the #2 and #3 players in the fast-food chicken industry respectively. Popeyes is the #1 player in the Cajun category. AFC has added fried catfish and muscles, marinated strips at Church's.

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