Final Customer Purchasing from the Product Producer

Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.

B.
Resources: Reduce resources required for the use of the product

1.
Money – Reduce the money the customer uses with the product. For more ideas on using pricing, please see the Improve/Pricing section of StrategyStreet.

B. Reduce the customer’s spending on people, purchases or capital costs the customer uses with the product itself

Purchase costs used with the product itself
Reduce need for third party assistance used with the product

Use less expensive form of distribution

No.	Year	SIC	Note
1	1997	2086	Pepsi discussing plan with its bottlers: instead of bottlers providing syrups to restaurants, Pepsi wants food-distribution companies to do so. Restaurants can often get volume discounts through distributors, thus may be more likely to buy Pepsi.
2	2001	3571	SmartStep marks Dell's second attempt to introduce retail customers to its direct business. In late 1999, the company brought out the WebPC, a machine marketed as easy to install and use for the novice PC buyer.
3	2001	3571	Because of a slowdown in tech spending, several makers of storage systems are introducing and updating their midrange products. Each of these products is used in divisional and departmental-sized business units. EMC signed a reseller deal with Dell Computer Corp. that aims to boost sales of EMC's midrange line of products.
4	1987	4512	American is offering a new computer system. The system, called Easy Saver, is sold through computer networks to home and office computer users; allows them to check prices and make reservations for airlines, rental cars and hotel rooms.
5	1997	4911	Service Territory OPC is the nation's largest electric generation cooperative, providing wholesale electric service to 39 retail electric distribution cooperative members in Georgia.
6	2001	5731	In November, RadioShack also began selling Verizon's wireless phone service nationwide. In 2001, Verizon plans to expand its presence at RadioShack stores.
7	2001	5900	While Travelocity, the online vendor of plane tickets, hotel rooms and vacation packages has seen high profitability, it faces a new challenge from Orbitz. Orbitz is a collaborative effort between five large airlines. Airlines like online sales because they reduce costs such as commissions to outside travel agents and brick and mortar stores and increase interaction with the customer.
8	2001	7379	Napster's peer to peer network allowed consumers to swap software music files directly from their computers. With 61 million users, Napster operated the largest peer to peer network in the world. But it was stopped by record companies.
9	2001	7389	Corporations like the idea of mail-order drug benefit services because a 90-day prescription for blood-pressure medicine would require 3 co-pays by the member at the retail pharmacy and only 1 co-pay by mail-order prescriptions.

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