Final Customer Purchasing from the Product Producer

Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.

B.
Resources: Reduce resources required for the use of the product

1.
Money – Reduce the money the customer uses with the product. For more ideas on using pricing, please see the Improve/Pricing section of StrategyStreet.

B.
Reduce the customer’s spending on people, purchases or capital costs the customer uses with the product itself

No.	Year	SIC	Note
1	2001	2111	Brown & Williamson Tobacco Corp, is making cigarettes that are sold under the label of upstart tobacco companies.
2	1987	3571	Analysts say Digital can price higher than General Corp because Digital already has many customers using VAX computers, and they are willing to pay extra for faster VAX s rather than rewriting software to run on lower-priced machines.
3	1987	4512	American is offering a new computer system. The system, called Easy Saver, is sold through computer networks to home and office computer users; allows them to check prices and make reservations for airlines, rental cars and hotel rooms.
4	2005	4522	In 2004, fractional private jet ownership increased 5.5%.
5	2001	5900	While Travelocity, the online vendor of plane tickets, hotel rooms and vacation packages has seen high profitability, it faces a new challenge from Orbitz. Orbitz is a collaborative effort between five large airlines. Airlines like online sales because they reduce costs such as commissions to outside travel agents and brick and mortar stores and increase interaction with the customer.
6	2002	6531	The strains of buying a home today have been considerably eased by the Internet. House hunters can now prescreen properties, take virtual tours and research neighborhoods on Web sites specializing in schools and community information.
7	2001	7372	MapInfo develops software that allows companies to make strategic decisions by mapping the locations of their customers. It has excelled because of a focused strategy and excellent management.

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