Final Customer Purchasing from the Product Producer

Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.

B.
Resources: Reduce resources required for the use of the product

1.
Money – Reduce the money the customer uses with the product. For more ideas on using pricing, please see the Improve/Pricing section of StrategyStreet.

A. Reduce the level of payment for use of the product

Reduce performance benefits

Reduce convenience benefits

No.	Year	SIC	Note
1	2001	2111	Brown & Williamson Tobacco Corp, is making cigarettes that are sold under the label of upstart tobacco companies. B&W denies it is doing anything wrong.
2	2001	3571	Quanta is a designer and an engineer for its contract customers. Taiwan produces 55% of the world's notebook computers to grab the third biggest share of the retail PC market behind Compaq and Hewlett-Packard.
3	1986	4512	Continental offers $65 cross-country fares for people at least 65 years old who travel on Tuesday and Wednesday on Continental through March 5.
4	2003	4512	America West is in the final stages of becoming a low-fare airline, a shift rivals attempted more narrowly by creating low fare carriers within their airlines or lowering their fares structures only in selected markets.
5	1998	4813	BroadPoint Communications is offering free long-distance service to people willing to listen to recorded ads. BroadPoint's FreeWay service gives callers two minutes of domestic long-distance service for every 10- to 15-second ad they listen to.
6	2003	7011	Two years of heavy cost cutting by U.S. hotels is propping up profit margins, but it is resulting in longer checkout lines, shorter room-service hours, and poorer service at many properties. For much of the past two years, hotels have insisted they were cutting costs where customers wouldn't notice. But hotel execs dug deeper this past year, slicing off $1 billion with "extraordinary management effort."
7	2003	7011	Three big Chicago hotels operated by Hilton shut their in-house reservations desks. Callers get an automated answering system that routes them to agents in Dallas. Hilton leaves nearly all cost-cutting decisions up to local managers, who are responsible for meeting specific profit margins. Marriott, one of the largest of the big-brand hotel-management chains, says it isn't seeing decreases in guest satisfaction.
8	2003	7999	Alpine Meadows ski resort recently added a daily, slightly restricted adult lift ticket for $39, down from $56 last year. Skiers at Alpine last spent $39 for a day pass in the 1989-90 season. Sugar Bowl quickly matched the offer this season.

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