Final Customer Purchasing from the Product Producer

Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.

A.
Knowledge: Add knowledge

3.
Process where product is used – Explain how product can or should operate in customer cost system

B.
Acquire

No.	Year	SIC	Note
1	1987	2731	PacBell offers to write and design a new or additional ad free of charge.
2	2004	3711	Last year, Toyota unveiled an online service that lets prospective buyers of its new Scion models chat in real time with customer reps.
3	1996	4213	One company offers, for small companies who don't have PCs, fax information on their shipments every day. The small customer can't afford a PC.
4	2005	5812	The fast-food industry is combining psychology and computer technology to increase impulse buying. The sales strategy exploits the spare change effect in which people are willing to buy with spare change goods that they wouldn't buy with unbroken bills. Fast food restaurants such as Burger King, Taco Bell, KFC, and Wendy's are using software that makes real-time sales pitches based on the change the customer is about to receive.
5	1987	7375	InfoPlus produces a directory with yellow pages that have "talking ads." Each ad has its own 4-digit code for use with a push-button phone. By dialing a local number then punching in the code, consumers can hear more detailed information.
6	1986	8011	One doctor has begun advertising in local papers, places notices in church bulletins, sends patients a quarterly newsletter and gives free lectures at his offices on subjects like AIDS, childbirth and aging.

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