Final Customer Purchasing from the Product Producer
Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.
A.
Knowledge: Add knowledge
1.
Company and products – Help customers recognize and recall name of company and its products
C. Attract attention of customers to brand name
Approach customers individually
Send catalog
| No. | Year | SIC | Note |
| 1 | 1990 | 2800 | Sigma-Aldrich sells chemicals by telephone to hospitals, schools, and research labs. Last year it mailed almost 2.5 million copies of its three different catalogues to customers all over the world. The volumes list about 47,000 items. |
| 2 | 1991 | 3679 | Last year Premier mailed a 1,200 page catalogue to some one million customers, listing all the products it has in stock. Since then, a sales staff of 1,000 has been following up the mailing with phone calls. |
| 3 | 1994 | 7514 | Esprit, originally a designer and manufacturer, also tries to reach out to customers using mail-order catalogs (retail business). |
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