Final Customer Purchasing from the Product Producer
Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.
A.
Knowledge: Add knowledge
1.
Company and products – Help customers recognize and recall name of company and its products
B. Create brand for company or product
Borrow equity of another company's brand
Other
| No. | Year | SIC | Note |
| 1 | 2002 | 2834 | Europe is particularly attractive as a market for generics because changes in some European countries are encouraging pharmacists to buy generics there. So Teva has been buying European firms to grab the new market. |
| 2 | 2000 | 3571 | Ford announced in 2000 that it would offer a desktop computer, printer and Internet access to its 350,000 employees for a $5 monthly fee in order to keeps its worldwide team at the leading edge of e-business technology and skills. People PC will suppy the equipment. |
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