Final Customer Purchasing from the Product Producer
Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.
A.
Knowledge: Add knowledge
1.
Company and products – Help customers recognize and recall name of company and its products
B. Create brand for company or product
Build entirely new brand
Other
| No. | Year | SIC | Note |
| 1 | 1987 | 3500 | Betz customizes boilers, cooling, wastewater and process system treatment,through the recent formation of Betz Industrial, to focus its expertise on certain industries. |
| 2 | 2003 | 3651 | Last year, Japanese copier maker Ricoh conducted its first global brand campaign. While budgeted at $15 million a year, a fraction of what Hewlett-Packard Co. spent, the campaign doubled the company's name recognition. |
| 3 | 2003 | 4512 | Lufthansa has focused on the Star Alliance, which also includes United Airlines, and has established a strong position in central Europe. Many carriers expect the expansion of the EU to bring additional markets that aren't yet served by low-cost, point-to-point carriers. |
<< Return to Acquire Steps