Intermediary Customer Purchasing from the Product Producer
Sell Steps: Sell steps include the activities Intermediary customers take in selling and delivering the product to their customers. These activities include their own customer recruitment and product delivery.
B.
Resources: Reduce resources required for the use of the product
2. Time – Reduce the time the customer must spend with the product
b. Improve wait times in the process
Reduce wait times in the process
Enable products to work seamlessly with other products
| No. | SIC | Year | Note |
| 1 | 3661 | 2002 | As cellular carriers have been busy upgrading their networks to carry data, electronics manufacturers have been working on smart phones. Handspring’s $500 Treo 300 for Sprint looks like its clamshell predecessors but includes faster data capabilities. Handspring’s browser reformats web pages to fit the screen. For e-mail, the device uses Sprint’s PCS Business Connection which encrypts messages and eliminates messages from the server. The Treo syncs with computers through cables and software. |
| 2 | 3695 | 2001 | TiVo has built its technology into DirecTV boxes made by Philips and Sony. A new player in the PVR field, Microsoft, has created a similar product called UltimateTV. Both the TiVo and UltimateTV combo boxes cost about $399, before any rebates offered by DirecTV. Both can hold up to 35 hours of recorded programming. |
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