Intermediary Customer Purchasing from the Product Producer

Sell Steps: Sell steps include the activities Intermediary customers take in selling and delivering the product to their customers. These activities include their own customer recruitment and product delivery.

B.
Resources: Reduce resources required for the use of the product

2. Time – Reduce the time the customer must spend with the product

b. Improve wait times in the process
Reduce wait times in the process

Increase service capacity

No.	SIC	Year	Note
1	2086	2002	At the request of Wal-Mart and Canadian customer LobLaw, Cott is expanding into the bottled water market. In this market it formed alliances with JD Iroquois Enterprises and Iroquois Water, two Canadian bottlers to boost production capacity.
2	3600	2001	At DeVry Institute, students can buy a Pepsi by making a phone call. The Pepsi machines are equipped with a specialized circuit board made by Wirca. The company hopes to start licensing its patent by 2002. To use Wirca's system, people must open an account with the company and purchases are made on their credit cards. Another firm is doing the same in the U.S., Stitch Networks. They are testing their machines (also in conjunction with Pepsi) right now.
3	3661	2000	Banks may only need 155 megabytes of capacity during the day. But at night, they download massive amounts of information, which means they might need a 622-megabit line.
4	6035	2003	Countrywide Financial, the largest independent mortgage lender in the U.S., hopes to capitalize on the numerous other mortgage bankers closing up shop. As it grew, it created a taskforce dedicated to finding new customers such as real estate agents, attorneys, and homebuilders, who were often ignored during the industry's periodic refinancing booms. Countrywide has 6,800 such reps and plans to add 3,200 more over the coming year. One thing that might attract those brokers is Countrywide's decentralized structure, which gives local offices wide latitude in granting loans rather than having approvals go through a central office. Hassle-free closings keep salespeople satisfied.
5	7299	2002	Coinstar supermarket-based coin machines have capitalized on their possibilities for expansion by aligning with Standard Federal Band and DataWave Systems to issue a prepaid MasterCard for $4.95.
6	7374	2002	PayPal.com enables any business or consumer with email to send and receive secure internet payments. PayPal used infrastructures that already existed, credit cards, banks and the internet to create a global payment system that made it easy to attract customers.

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