Intermediary Customer Purchasing from the Product Producer

Sell Steps: Sell steps include the activities Intermediary customers take in selling and delivering the product to their customers. These activities include their own customer recruitment and product delivery.

B.
Resources: Reduce resources required for the use of the product

2. Time – Reduce the time the customer must spend with the product

b. Improve wait times in the process
Reduce wait times in the process

Allow customers to complete some of company's steps to save time

No.	SIC	Year	Note
1	3500	2005	Grocery stores, hotels, airports and restaurants are installing self-service stations. Specialized computer companies like NCR and Radiant System develop systems for banking and finance, government, broadcasting, retail and restaurants. The kiosks speed the checkout process for customers and increase efficiency and customer satisfaction. The machines also give companies useful data on their customers.
2	3663	2004	DVRs, pioneered by TiVo, allow users to record an entire season's worth of shows, watch TV while recording and pause programs. In 2003, sales were up 29%. Scientific-Atlanta is focused on extending the capabilities and capacity of the infrastructure to its customers. TimeWarner Cable, Cablevision Systems, Cox Communications and Comcast are in different stages of distribution.
3	3711	2001	The Internet has made car buyers smarter. When they can make their own custom car online, they get really creative. That can be a problem as chances are the dealer won't have that imaginary car on the lot. Automakers hope to change that, banking that the Net will make it easier to sell more cars built to order. That could cut the cost of making each car. GM hopes to have a fast custom-order system in place by 2003.
4	6300	2005	St. Paul Travelers has designed a service model that combines a local presence and high quality service to agents with low cost technological solutions such as self-service web portals where the agents can enter information directly into the Travelers system.

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