Intermediary Customer Purchasing from the Product Producer

Sell Steps: Sell steps include the activities Intermediary customers take in selling and delivering the product to their customers. These activities include their own customer recruitment and product delivery.

B. Resources: Reduce resources required for the use of the product

2. Time – Reduce the time the customer must spend with the product

b.
Improve wait times in the process

No.	SIC	Year	Note
1	2086	2002	At the request of Wal-Mart and Canadian customer LobLaw, Cott is expanding into the bottled water market. In this market it formed alliances with JD Iroquois Enterprises and Iroquois Water, two Canadian bottlers to boost production capacity.
2	3089	2004	An ill-managed deal with retail giant Target left Tupperware reeling. Dependent on traditional Tupperware parties to sell the plastic storage containers, the introduction of the products to Target was disappointing and alienated many sellers. Because products were easily available, interest in the profitable parties plummeted and ended up cannibalizing profits. The company will attempt to rebound with a revised version of the traditional parties. These social events will ply customers with food and wine to increase sales.
3	3695	2001	TiVo has built its technology into DirecTV boxes made by Philips and Sony. A new player in the PVR field, Microsoft, has created a similar product called UltimateTV. Both the TiVo and UltimateTV combo boxes cost about $399, before any rebates offered by DirecTV. Both can hold up to 35 hours of recorded programming.
4	3711	2001	The Internet has made car buyers smarter. When they can make their own custom car online, they get really creative. That can be a problem as chances are the dealer won't have that imaginary car on the lot. Automakers hope to change that, banking that the Net will make it easier to sell more cars built to order. That could cut the cost of making each car. GM hopes to have a fast custom-order system in place by 2003.
5	6141	2005	Credit Acceptance Corp. advances dealers less than most other subprime lenders – under 50% of the total amount due on a loan, including interest. In turn, it promises dealers it'll approve a loan on any vehicle on its lot within 30 seconds.
6	6300	2005	St. Paul Travelers has designed a service model that combines a local presence and high quality service to agents with low cost technological solutions such as self-service web portals where the agents can enter information directly into the Travelers system.
7	7299	2002	Coinstar supermarket-based coin machines have capitalized on their possibilities for expansion by aligning with Standard Federal Band and DataWave Systems to issue a prepaid MasterCard for $4.95.

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