Intermediary Customer Purchasing from the Product Producer
Sell Steps: Sell steps include the activities Intermediary customers take in selling and delivering the product to their customers. These activities include their own customer recruitment and product delivery.
B.
Resources: Reduce resources required for the use of the product
2. Time – Reduce the time the customer must spend with the product
a. Reduce steps the customer must use with the product
Serve current customers with new products, saving customer purchase time
Add related products the current customers would buy
| No. | SIC | Year | Note |
| 1 | 3674 | 2000 | Advanced Microdevices (AMD) demonstrated a 1.1 gigahertz version of the Athlon chip which has given AMD a beach head at the high end of the microprocessor market which Intel had to itself. |
| 2 | 4899 | 2004 | Sprint's biggest impact on the industry will likely be through reseller agreements with cable companies. The Bells have been forming partnerships with satellite TV companies EchoStar Communications Corp and DirecTV Group Inc. |
| 3 | 7372 | 2005 | ServicePower offers tools that enable optimized service execution across the entire service network and has the most widely used artificial intelligence based field service scheduling application in the world. CCC Information Services and ServicePower announced a strategic relationship whereby CCC will be the exclusive reseller of ServicePower scheduling solutions to the U.S. automotive insurance and collision-repair markets. CCC will also integrate the ServicePower scheduling capability into its CCC Autoverse Claim Management solution and will supply, implement, and support the combined solution for the automotive-claims industry. |
| 4 | 7379 | 2002 | RealOne streaming-media service includes an NBA.com channel featuring up-to-the-minute sports highlights. The NBA is even considering accelerating their plans for an upgraded service set to offer up-to-the-minute highlights of specific teams and players. |
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