Intermeidary Customer Purchasing from the Product Producer

Sell Steps: Sell steps include the activities Intermediary customers take in selling and delivering the product to their customers. These activities include their own customer recruitment and product delivery.

B.
Resources: Reduce resources required for the use of the product

1. Money – Reduce the money the customer uses with the product

B. Reduce the customer's spending on People, Purchases or Capital costs the customer uses with the product itself

Purchase costs used with the product itself

No.	SIC	Year	Note
1	2038	1987	Food companies moving TV dinners out of the grocer's freezer onto the shelf next to the canned goods. New vacuum-packed technology keeps food fresh without preservatives or refrigeration for at least a year.
2	5511	2004	Yahoo's auto sales site acts as a clearinghouse for other pricing services. It has partnerships with 15 other services, including such companies as Autoweb.com and AutoNation.
3	6411	2005	St. Paul Travelers has launched a new campaign to support its network of independent agents with advertising tools they can personalize in their local markets. The program is called Help Agents Grow and includes template ads for print, radio and TV that demonstrate the benefits of working with an independent agent.
4	7371	2002	E-marketplaces, with their potential to cut out the middleman and streamline the traditionally paperwork-intensive system of buying and selling goods, were among the most hyped of the dot-com categories.
5	7372	2004	In contrast to Nintendo, Sony had lenient terms for licensing. It reduced the risk of creating many new games by making them very cheap to produce.

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