Intermediary Customer Purchasing from the Product Producer
Sell Steps: Sell steps include the activities Intermediary customers take in selling and delivering the product to their customers. These activities include their own customer recruitment and product delivery.
B.
Resources: Reduce resources required for the use of the product
1. Money – Reduce the money the customer uses with the product
b. Reduce the customer's spending on People, Purchases or Capital costs the customer uses with the product itself
People costs
| No. | SIC | Year | Note |
| 1 | 5122 | 2000 | In the last nine months, McKesson has signed 14 agreements to supply hospitals, supermarkets, and pharmacies with drug, medical and software supplies. It also launched an Internet service for independent pharmacists – a sort of virtual pharmacy that lets the 4,600 pharmacies in its network offer features such as 24-hour drug refills. In addition, the company is building a Web-based system for doctors, nurses and medical assistants to store clinical data, patient records, and schedules. The best feature of the system – a hand-held device that does everything the Web-based system can do – won't be available for about two years. |
| 2 | 7372 | 2001 | Another MortgageRamp business line, called Aurora, will provide lenders with a software package to streamline paperwork. Such software will help lenders save 25% to 30% of processing a loan. MortgageRamp also is developing an in-house appraisal service. |
| 3 | 7379 | 2002 | Nexpansion service for retailers is similar to a service it sells to product manufacturers. That service lets consumers order hard-to-find products on manufacturers' Web sites. Nexpansion handles all of the orders and shipment. |
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