Intermediary Customer Purchasing from the Product Producer

Sell Steps: Sell steps include the activities Intermediary customers take in selling and delivering the product to their customers. These activities include their own customer recruitment and product delivery.

A.
Knowledge: Add knowledge

3. Process where product is used – Explain how product can or should operate in customer cost system

b.
Obtain

No.	SIC	Year	Note
1	2300	1985	To help the customer, Esprit sends out representatives to work the floors in major stores: for example, may rotate between 5 Macy's stores.
2	3021	1999	Novice e-tailer Nike has been experimenting with new ways of selling its usual mix of shoe apparel and equipment. Nike offers half of its shoes online. It also offers detail on the shoe models and lists the retailer by city where consumers can try on shoe models and lists the retailer by city where consumers can try on shoes and clothing.
3	3500	2002	Outdoor-gear retailer REI's stores feature Internet kiosks that allow customers to check for out-of-stock items on the Web or find a nearby hiking trail.
4	3571	2003	Toyota Motor's Lexus division bought Palms for it sales teams in dealerships across the US to give them instant information on Lexus models and associated financial deals.
5	3600	2003	Radio Frequency Identification will trigger in store promotions as customers swipe a discount card through an RFID attached to their shopping cart.
6	3669	2003	MusiKube LLC, a company run by two Englishmen in New York, is about to hit the U.S. market with a device that customers carry around the store to hear what is on any CD they pluck from the rack. Customers pick up a handheld device as they enter the store, and return it when they leave. It scans the CD's bar code, plays excepts from the album, and also displays formation on its PDA-style screen.
7	5511	2003	Autobytel makes most of its money selling purchase request referrals to car dealers. Consumers come to its site looking to buy a new car. Eighty percent of consumers buy within 90 days of submitting a purchase request on Autobytel.

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