Brainstorming Ideas: Intermediary Customer Purchasing from the Product Producer

Intermediary Customers Purchasing from the Producer of the Product. Each of these costs represent steps an intermediary or channel customer must take in connection with the product.

Obtain Steps: The Obtain steps include all activities preceding the selling of the product. These activities include the costs of identifying potential suppliers and stocking the product.

1. Knowledge: Add knowledge

2. Resources: Reduce resources required for the use of the product

   1. Money

   2. Time

   3. Energy – Reduce the energy the customer uses with the product

      1. EFFORT – REDUCE THE PHYSICAL CONSTRAINTS ON THE CUSTOMER

         1. Overcome physical limitations of the user Examples>>

         2. Adapt product to differing physical environments of use Examples>>

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