Brainstorming Ideas: Intermediary Customer Purchasing from the Product Producer

Intermediary Customers Purchasing from the Producer of the Product. Each of these costs represent steps an intermediary or channel customer must take in connection with the product.

Obtain Steps: The Obtain steps include all activities preceding the selling of the product. These activities include the costs of identifying potential suppliers and stocking the product.

1. Knowledge: Add knowledge

2. Resources: Reduce resources required for the use of the product

   1. Money

   2. Time – Reduce the time the customer must spend with the product

      1. Reduce steps the customer must use with the product

      2. Improve wait times in the process

      3. HELP CUSTOMERS OBTAIN AND USE RELATED PRODUCTS

         1. Warnings and advice Examples>>

         2. Add to the main product components the customer uses Examples>>

         3. Offer products that could be purchased with the main product, saving purchase time Examples>>

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