Intermediary Customer Purchasing from the Product Producer

Obtain Steps: The Obtain steps include all activities preceding the selling of the product. These activities include the costs of identifying potential suppliers and stocking the product.

B.
Resources: Reduce resources required for the use of the product

2. Time – Reduce the time the customer must spend with the product

b.
Improve wait times in the process

No.	SIC	Year	Note
1	2300	1998	Three years ago the active wear division set up Activewear Online, an order management system for its decorators and small retailers located on two Fruit of the Loom Web sites. The extranet features a product locator, links to distributors, and electronic ordering.
2	3845	1990	Baxter delivers to a major hospital's definition of on-time delivery: they discussed how much of the delivery had to be on the first truck.
3	4833	1991	CNN is now offering a global ad package, rather than separate ads for different locations. Companies could buy an ad to broadcast throughout the world.
4	5399	2000	Research shows more than half of the dry-goods items in grocery stores sell less than one unit per week. Additional research shows that most grocers have too much variety.
5	6141	2003	New Century Financial Corp expanded to the East Coast and the loan production has nearly doubled in the last year. The company also debuted a new technology initiative called FastQual which cuts the time it takes to make underwriting and pricing decisions. It reduces the likelihood brokers will shop around for another lender.

<<Return to Obtain Steps