Intermediary Customer Purchasing from the Product Producer

Obtain Steps: The Obtain steps include all activities preceding the selling of the product. These activities include the costs of identifying potential suppliers and stocking the product.

A.
Knowledge: Add knowledge

1. Company and products – Help customers recognize and recall name of company and its products

b.
Create brand for company or product

No.	SIC	Year	Note
1	3571	1999	Toshiba has introduced a new line of PCs aimed at independent vendors that build PCs to order.
2	3577	2002	Sun didn't have a full storage lineup until last fall. That's when it struck a deal to sell Hitachi Ltd storage equipment under the Sun name. Sun made plans to sell new software that manages storage networks. The moves gives Sun more of a presence in high end storage systems.
3	3577	2005	Hewlett-Packard aims to streamline operations in its main inkjet and copier business and shift capital to new high-growth markets. These markets include graphics production, color laser printers and multifunction printers for businesses.
4	3600	2004	LG's parent changed its name from Lucky GoldStar in the mid-1990s to shake off a downscale image, but LG doesn't plan to give up its less expensive product lines. It still sells those in the U.S. under the GoldStar brand.
5	3661	2004	Vodafone Group demanded that suppliers of mobile phones comply with technical and design requirements in order to sell to the company. Suppliers Motorola, Samsung and Sony Ericsoon quickly fell in line to avoid alienating their customer. Service providers help suppliers develop the phone and offer customers substantial subsidies. Vodafone hopes to control the look and feel of the phone and place its software inside. The company wants menu options to be identical and the software to promote add-on services. As the market is largely saturated, new growth will come from the sale of services; the company's new third generation phones can make video calls, play music tracks and pinpoint users locations. Nokia resisted the new efforts, especially putting the Vodafone logo on the front of the phone and adding links to the website. In retaliation, Vodafone left Nokia out of the advertising blitz, supporting rival Sharp instead, eventually, Nokia was forced to give in to remain competitive in the mobile phone industry.
6	3661	2004	Sprint asked Motorola to design a new phone. But Motorola balked at demands that it position its logo according to Sprint's specifications. That left Sanyo and Samsung to emerge as Sprint's preferred buyers.
7	3661	2004	These days, carriers reign supreme. For several years, the likes of Verizon, Sprint and AT&T have been playing up their own brand names on cell phones while downplaying the names of manufacturers.
8	5122	2003	SureScript said merchandisers Costco Pharmacies, Kmart, ShopKo and Meijer had agreed to promote and encourage use of SureScript's fee-based system. Many grocers decided to do likewise.

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