Intermediary Customer Purchasing from the Product Producer

Guarantee Steps: The Guarantee steps include activities required for the Intermediary customer to keep the product or service in working order for the Final user

C. Experience: Enhance the experience the customer has with the product

3. Increase the customer's sense of security with the product

b.
Your investment is safe

NO.	SIC	YEAR	EXAMPLE
1	3579	1987	Xerox offers a 3-year warranty on its 1012 model. "That's 12 times longer than the competition's best — just three months." 1012 is more reliable: has a less complicated paper path for less jams, simple dual cartridge system that you can change yourself.
2	2000	1985	Although Vlasic has money and marketing, in Seattle, Farman's quality image and close ties to local retailers kept it ahead in the category.
3	3674	2002	Equipment makers have struck back by claiming that the used equipment wouldn't work and the warranties were invalid.
4	3571	1987	Apple makes its software developers conform to a single set of commands which means that once an operator masters those commands, it is relatively simple to learn another Macintosh software package. IBM imposes no such rules.
5	8099	2003	Since its founding in 1981, American Healthways had worked in hospitals, managing the care of patients with long-term illnesses such as diabetes and congestive heart failure. It educates patients about their ailments, works out the best regimen to follow and makes sure patients stick to them. The company's products and services are designed to make people healthier. As a result, they're spending less money on health care. The hook for patients is long-term cost savings in addition to better health.
6	4899	2001	Wi-Fi, the wireless internet service is often limited to a certain range from the radio transmitter to a broadband Internet connection. It does not bring access to rural areas. A new technology, WiMax hopes to beam high-speed Internet connectivity to homes and businesses miles away, eliminating the need for extensive wiring. This technology was limited before by the lack of a common industry standard. However, Intel Corp, Nokia Corp, Proxim Corp and several others recently created WiMax Forum that will promote a technical standard for wide-area wireless communications. The forum will certify that equipment works well together.

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