SELF TEST #19A: Type of Industry and Its Profitability

Test #1:

When should a company spend time and money to develop specific forecasts of future prices?

Test #2:

What rough guideline might we use to determine whether an industry has low marketing and sales expenses?

Test #3:

What is Price?

Test #4:

When is Price likely to go up in a market?

Test #5:

When is Price likely to go down in a market?

Test #6:

What levels of return on equity make an industry a high or low return industry?

Test #7:

Why are high returns a potential problem for an industry?

Test #8:

What is defensive pricing?

Test #9:

What is offensive pricing?

Test #10:

What is the practical effect of a Price?