People Costs

A Final customer buying from an intermediary of the product The Final customer is the one who makes the final decision on what product to buy and from which supplier to buy it. Most consumer products, and many industrial products, reach Final customers through Intermediaries.

Use Steps: Use steps include all the Final customer's activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.

2. Emotional:

B. Needs to avoid sources of anxiety
3. Economic limitations: Segment customers according to the limitations set by their economic interests and concerns
d. Savings of potential product vs. current solution
2. Savings on customer building block costs
a. People costs

NO.	INDUSTRY SIC	YEAR	EXAMPLE
1	6000	2000	Banks have the most at stake in the bill-payment business, for years they have been losing customers to other companies, including brokerage and mutual fund firms. Wells Fargo & Co.'s customers that use online bill payment service are 54% less likely to switch to another institution.
2	5411	1987	Frank's Supermarkets are testing electronic green stamps. Magnetic stamp cards hold about 10 books of stamps each – this does away with licking & sticking.
3	4899	2003	The Bells are stepping up their fight against rival cable broadband operators, lowering their monthly Digital Subscriber Line broadband-subscriptions rates and gearing up to offer a host of niche features such as downloadable movies and games.
4	6722	2002	New Fidelity USA Ultra Service Account has a bill paying service. Once you've designated which bills you want paid, Fidelity will take care of them through your account.