Created an Organization of Segment Members to Save Costs

A Final customer buying from an intermediary of the product The Final customer is the one who makes the final decision on what product to buy and from which supplier to buy it. Most consumer products, and many industrial products, reach Final customers through Intermediaries.

Use Steps: Use steps include all the Final customer's activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.

2. Emotional:

B. Needs to avoid sources of anxiety
3. Economic limitations: Segment customers according to the limitations set by their economic interests and concerns
c. Potential improvement in income of current customers
2. Customer segments whose costs could decrease if the supplier:
a. Created an organization of segment members to save costs

NO.	INDUSTRY SIC	YEAR	EXAMPLE
1	5999	2002	Selling on eBay has become an occupation for so many people that the company plans to offer full time eBay merchants a chance to buy low-cost health benefits
2	6211	2000	One way online investors can cut costs is by trading through a direct-access system. A direct-access system lets you trade directly with another investor, skirting the broker and trading desk.
3	5045	2000	Delta will subsidize PeoplePC service which normally sells for $25 a month. PeoplePC stands to benefit because it pools its customers into a buying club that can negotiate discounts on Internet goods and services where PeoplePC gets a cut of such transactions.