Below Average

A Final customer buying from an intermediary of the product The Final customer is the one who makes the final decision on what product to buy and from which supplier to buy it. Most consumer products, and many industrial products, reach Final customers through Intermediaries.

Use Steps: Use steps include all the Final customer's activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.

2. Emotional:

B. Needs to avoid sources of anxiety
3. Economic limitations: Segment customers according to the limitations set by their economic interests and concerns
a. Spending power of current or potential segments
1. Below average

NO.	INDUSTRY SIC	YEAR	EXAMPLE
1	7372	2000	The ideal customer of an ASP (application service provider) is a company that lives without company specific modifications. Usually, these are small companies.
2	5411	1999	Save-A-Lot and other discounters target the customers of Wal-Mart that earn $30,000 or less and make up 34% of the super center's shoppers. These kind of shoppers will always go for the lower price and don't mind a limited selection.