About Food and Meals

A Final customer buying from an intermediary of the product The Final customer is the one who makes the final decision on what product to buy and from which supplier to buy it. Most consumer products, and many industrial products, reach Final customers through Intermediaries.

Use Steps: Use steps include all the Final customer's activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.

2. Emotional:

A. Needs for comfort and status
2. Status in the community
a. Need for affiliation: Find segments of customers who wish to identify with a particular group in the society. They want to be a part of a group that has:
1. Distinctive style or appearance
b. Quality conscious
1. About food and meals

NO.	INDUSTRY SIC	YEAR	EXAMPLE
1	5941	2005	Sikko Snowboards was launched for kids who wanted to design their own $50 snowboard skins (vinyl graphics) on the web. The business sky-rocketed but not for that reason. The consumers weren't interested in customizing. The 10,000 online fan base spent time on Sikko's site discussing hobbies and buying habits and rating skins. This info has helped Sikko design better skins; 60% of Sikko's revenue also comes from companies who use its customers for market research.
2	5600	2003	Abercrombie has updated the brand's look with low-rise jeans and tees and expanded the business with 113 Hollister Co. surf inspired stores.
3	5411	2004	Whole Foods Market is a specialty chain that stocks out-of-the-ordinary items and healthy foods while offering a lively ambience. This combination appeals to younger shoppers, who enjoy the prepared snacks and hot foods in the store. Basics are bought at more traditional grocery stores. Trader Joe's and Food Lion's pilot concept called Bloom offer similar experiences to the same audience.
4	5699	2003	Quicksilver specializes in clothing that represents the extreme sport lifestyle with brands like Quicksilver, Roxy, Raisins, Radio Fiji, Gotcha, and Hawk. "More people are interested in the surf aesthetic and what the surf fashion represents."
5	5632	1991	Nevica USA, a skiwear distributor, found photographers whose work appeared most frequently in ski magazines. Then it promised them free skiwear and a fee for each time one of their pictures featuring a Nevica-clad skier got into a skiing magazine.