Similar Product from a Different Company

A Final customer buying from an intermediary of the product The Final customer is the one who makes the final decision on what product to buy and from which supplier to buy it. Most consumer products, and many industrial products, reach Final customers through Intermediaries.

Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.

3. Intellectual:

A. Knowledge of company and company product
2. Familiarity with specific product
b. Customer segment uses a similar product:
2. For home and leisure
a. Similar product from a different company

NO.	INDUSTRY SIC	YEAR	EXAMPLE
1	5411	1990	Kaufmarkt does not advertise in traditional media, but uses only its own publications. At the bakery's entrances are signs advertising nutritive value of products.
2	5181	2003	This summer 7-eleven sees an opening and plans to introduce Santiago, a private-label beer from El Salvador designed to compete head-to-head with Corona.
3	5411	1987	Maxwell House's fancy coffee appears at the end of coffee aisles, creating a physical and psychological separation between Private Collection and conventional brands.