For Work

A Final customer buying from an intermediary of the product The Final customer is the one who makes the final decision on what product to buy and from which supplier to buy it. Most consumer products, and many industrial products, reach Final customers through Intermediaries.

Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.

3. Intellectual:

A. Knowledge of company and company product
2. Familiarity with specific product
b. Customer segment uses a similar product:
1. For work

NO.	INDUSTRY SIC	YEAR	EXAMPLE
1	5611	2001	The future of the high-end retailer Brooks Brothers is uncertain due to a rough economic climate and a trend towards increasingly casual attire. However, the company is still trying to attract younger customers. It opted out of its traditional national advertising campaign this fall and instead marketed through in-store cocktail-parties across the country in conjunction with local charities. The events are meant to attract between 250 and 500 under-40 men for free margaritas, mini steak sandwiches and canapés. At the events the stores will be open with a 20% discount on all purchases from the evening.
2	5734	1990	Computer superstores tend to advertise in daily papers, mail their own slick catalogs and even hire telemarketing teams to work the phones for corporate accounts.
3	6211	2002	Schwab claimed that its portfolio advice is objective and not driven by commission and that sets it apart from every competitor.