Segments Visiting Convenience Stores
A Final customer buying from an intermediary of the product The Final customer is the one who makes the final decision on what product to buy and from which supplier to buy it. Most consumer products, and many industrial products, reach Final customers through Intermediaries.
Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.
2. Emotional:
B. Needs to avoid sources of anxiety
2. Limitations set by time: Segment customers according to the causes of the limitations set by time
b. Delays related to location: Identify characteristics related to the location of purchase or use that separate one group of customers from others
2. Distance from the company, from the product, from competition or from some other preferred location.
a. Distance from company or product
2. Customers in retail establishments
c. Segments visiting convenience stores
|
NO. |
INDUSTRY SIC |
YEAR |
EXAMPLE |
| 1 | 5411 | NA | Convenience stores, for example, which once focused on lower- and middle-income consumers shopping for immediate consumption, are beginning to compete with quick-service restaurants for upper-income consumers and with supermarkets or take-out restaurants for tonight's dinner. To compete in those segments they need portable, single-serve packaging and product designs, and marketing and promotional programs that encourage bundling with other products to increase ring size and create a more complete meal. |