A Process or Procedure: A Specific Process Apart from the Company or Product
A Final customer buying from an intermediary of the product The Final customer is the one who makes the final decision on what product to buy and from which supplier to buy it. Most consumer products, and many industrial products, reach Final customers through Intermediaries.
Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.
2. Emotional:
B. Needs to avoid sources of anxiety
1. Risks in relationship: The customer segment needs reassurance it can trust:
c. A process or procedure: A specific process apart from the company or product
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NO. |
INDUSTRY SIC |
YEAR |
EXAMPLE |
| 1 | 6211 | 2002 | Traditional corporate bond issues held by institutional investors trade infrequently making it harder for individual investors to get competitive pricing. Most individuals as a result have bought bond mutual funds. Medium term notes go on sale every Monday with a price that remains constant for an entire week, thus removing the pressure to buy now and allowing investors the opportunity to shop for bonds that best meet their needs. |