Final Customer Purchasing from an Intermediary of the Product
Maintain Steps: Maintain steps include all activities required to keep the product in working order. These steps include the costs the customer incurs to diagnose and correct product problems.
2.
Emotional: Segment customers according to the personal emotional needs of the segment.
B. Needs to avoid sources of anxiety
2. Limitations set by time: Segment customers according to the causes of the limitations set by time.
Time limitations due to the pattern of use: Segment customers by the frequency or timing of purchase or use of the product
Calendar or clock time of usage
No. | SIC | Year | Note |
1 | 5500 | 1993 | Some Lexus dealership's service department are open until midnight. |
2 | 5599 | 1993 | Toyota in Walnut Creek, California keeps its service shop open from as early as 7 in the morning until midnight. Shop hours increased by roughly 50%, and service revenues have doubled. |
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