Final Customer Purchasing from an Intermediary of the Product

Use Steps: Use steps include all the Final customer’s activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.

3. Intellectual: Segment customers on the basis of their current knowledge and understanding of the company and its products

A. Knowledge of company and company product

2. Familiarity with specific product.

Customer segment uses the product:

For shopping

No.	SIC	Year	Note
1	5000	2002	Barnes & Noble, Borders, Target, and Gap are among the many retailers experimenting with Internet-enabled kiosks, which usually display the retailer's own Web site and let customers search for product information or search for goods not on the shelves. The kiosks' average cost is about $8,200. Currently, about 40,000 retailer kiosks are operating world-wide, around 35,000 of which are within the U.S. The growth rate for retail kiosks is expected to average about 19% world-wide and 17% in the U.S. over the next four years.
2	5331	1998	To increase profits in their core markets, hypermarkets must induce maximum cross shopping from food categories to routine non food categories. Hypermarkets have always relied on customer traffic induced by food categories to cross sell non-food products.
3	5411	1990	Some supermarkets are experimenting with electronic systems that will display product prices on an LCD display. In addition to prices, some LCDs can provide other data at the push of a button, such as cost per serving or coupon discounts.
4	5541	1986	Many gas stations have attached car washes and food marts to their stations.
5	5641	2002	Too Inc.'s catazine (catalog/magazine) will feature ads for the first time ever. These ads would bring in $4 million in revenue, about 25% of the annual production cost for the catazine.

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