Final Customer Purchasing from an Intermediary of the Product
Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.
2. Emotional: Segment customers according to the personal emotional needs of the segment.
B. Needs to avoid sources of anxiety
3. Economic limitations: Segment customers according to the limitations set by their economic interests and concerns
Spending power of current or potential segments
Above average
No. | SIC | Year | Note |
1 | 5331 | 2002 | 99 Cent Only plans to take on the much larger Family Dollar and Dollar General chains with a national expansion. One difference between 99 Cents Only and the other stores is that 99 Cents prefers to go into middle class neighborhoods. |
2 | 5399 | 2002 | Dollar chains are also luring upper-crust buyers to boost their sales. |
3 | 5621 | 2001 | Coldwater Creek Inc. is an upscale women's fashion retailer that sells clothing, accessories, and home products online, by catalog, and in stores. |
4 | 5621 | 2001 | In November of 2000, Coldwater Creek Inc. created a new website called Gallery at the Creek, targeted toward Coldwater's more affluent customers. |
5 | 6021 | 2004 | Private banks such as Boston Private specialize in personalized service including house calls and individual attention to trust funds. Such banking is not limited to the extremely wealthy, as many of the banks welcome people with household incomes of $150,000 a year as long as there is room for their income and assets to grow. |
6 | 6141 | 1994 | MBNA America is offering its platinum card with credit lines up to $100,000. The available credit line can be accessed by card and by credit card cash advance checks, as well as through ATMs. |
7 | 6211 | 2000 | Merrill Lynch's online Unlimited Advantage program offers investors trading, research and advisors for a flat, asset-based fee. Over a certain volume, it starts to cost less than the old per-transaction commission. It took Merrill Lynch so long to roll out the product partially because it took a long time for them to convince their brokers they were better off cannibalizing themselves than watching the business walk out the door. |
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