Countering Falling Prices with StrategyStreet
Show Me Some Examples: Example 3
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Provide a free or heavily discounted product from the company, other than the product on sale:
| No. | SIC | Year | Notes |
| 1 | 4812 | 2005 | Cingular Wireless tweaked its popular FamilyTalk plans to gain more users. For $10, a family plan can add an extra line. Two subscribers can share 1,100 minutes for $80 a month; the old plan offered 850 minutes for $70 monthly. Family plans help wireless companies lower customer turnover. Rivals T-Mobile and Verizon Wireless are also lowering fees for extra lines. |
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