Segmenting Customers By Their Importance

SEGMENT CUSTOMERS

By the importance of the market segment:

• Size of customer relationship: Does the customer segment buy enough to matter?

• Segment volatility: Can you capture and retain the customer market share in motion?

• Segment profitability: Does the customer sgment cover your costs?

• Audio Tip: Segmenting Customers by Their Importance to the Company

See:

Steps 1 – 11 in the Basic Strategy Guide

or

Diagnose/Segments on the Navigation Bar

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