VIDEO PROJECT: INDEX BY NUMBER
Video #1: The Two Best Consultants in the World
Video #2: Causes and Symptoms of Hostility
Video #3: Predicting the Direction of Margins
Video #4: The Risk of Slow Demand Growth
Video #5: High Costs and New Entrants to the Market
Video #6: Competition and Low-Cost Expansion
Video #7: Constraints on the Ability of Competition to Expand
Video #8: Full Explanation of Future Direction of Margins
Video #9: Overcapacity and How It Develops
Video #10: Industry Consolidation and Recycling of Capacity
Video #11: What Ends Hostility
Video #12: The Definition of Value
Video #13: Definition of Function
Video #14: Definition of Reliability
Video #15: Definition of Convenience
Video #16: Definition of Price
Video #17: Value and the Customer Buying Hierarchy
Video #18: Short Description of Types of Industry Leaders
Video #19: Definition of Standard Leaders
Video #20: Definition of Performance Leaders
Video #21: Definition of Price Leaders
Video #22: Definition of Next Leaders
Video #23: Full Explanation of Price Points and Competitor Types in a Market
Video #24: Price Point Specialists in Hostility
Video #25: Short Explanation of Customer Buying Hierarchy
Video #26: Example of the Customer Buying Hierarchy at Work
Video #27: Full Description of How the Customer Buying Hierarchy Works
Video #28: Performance Versus Price in a Hostile Market
Video #29: Approaches to Performance Innovation
Video #30: The Customer Cost System for a Manufactured Product
Video #31: Function Innovations
Video #32: Reliability Innovations
Video #33: Convenience Innovations
Video #34: Types of Product Innovations That Reduce Customer Costs
Video #35: Reliability Innovation Versus Convenience Innovation in Hostility
Video #36: Probable Priorities for Innovation in Hostile Markets
Video #37: Performance Innovation Tradeoffs in Hostility
Video #38: More On Performance Versus Price in Hostility
Video #39: Characteristics of a Good Pricing Policy in Hostility
Video #41: Pricing Considerations in Hostile Markets
Video #43: Four Simple Pricing Rules in Hostile Markets
Video #44: Pricing Against the Most Visible Competitors
Video #45: High Returns With Low Prices in Hostile Markets
Video #46: The Place of Cost Management in Hostility
Video #47: Rules for Cost Cutting in Hostility
Video #48: Competition, Cost and the Advantages of Low-Cost
Video #49: Definition of a Cost Structure and Its Components
Video #50: Comparison With Peers On Rates of Cost
Video #51: Alternatives for Functional Cost Management in Hostility
Video #52: Economies of Scale and Acquisitions
Video #53: Productivity and Economies of Scale in Hostility
Video #54: Cost Reduction By Winners vs. Losers in Hostility
Video #55: The Value of Customer Sensitive Cost Reduction
Video #56: Design to Value as an Approach to Cost Management
Video #57: How Many Customers Do We Have
Video #58: Customer Segmentation by Size
Video #59: Roles in Customer Relationships
Video #60: Industry Customer Size/Supplier Role Matrix
Video #61: The Heart of the Market
Video #62: How to Improve a Cost Structure
Video #63: Core Customers Part 1: Defining Core, Near and Non-Core Customers
Video #64: Core Customers Part 2: Finding Core Customers in Your Marketplace
Video #65: Core Customers Part 3: Developing Plans for Core Customers
Video #66: Overview of Segments Part 1: How to Look
Video #67: Overview of Segments Part 2: What to Expect
Video #68: Overview of Segments Part 3: What to Do
Video #69: Overview of Products and Services Part 1: How to Look
Video #70: Overview of Products and Services Part 2: What to Expect
Video #71: Overview of Products and Services Part 3: What to Do
Video #72: Overview of Pricing Part 1: How to Look
Video #73: Overview of Pricing Part 2: What to Expect
Video #74: Overview of Pricing Part 3: What to Do
Video #75: Overview of Costs Part 1: How to Look
Video #76: Overview of Costs Part 2: What to Expect
Video #77: Overview of Costs Part 3: What to Do