VIDEO PROJECT: SEGMENTS
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Video #63: Core Customers Part 1: Defining Core, Near and Non-core Customers
Video #64: Core Customers Part 2: Finding Core Customers in Your Marketplace
Video #65: Core Customers Part 3: Developing Plans for Core Customers
Video #54: Cost Reduction By Winners vs. Losers in Hostility
Video #58: Customer Segmentation by Size
Video #57: How Many Customers Do We Have?
Video #60: Industry Customer Size/Suppler Role Matrix
Video #66: Overview of Segments Part 1: How to Look
Video #67: Overview of Segments Part 2: What to Expect
Video #68: Overview of Segments Part 3: What to Do
Video #36: Probable Priorities for Innovation in Hostile Markets
Video #59: Roles in Customer Relationships
Video #61: The Heart of the Market
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