Test Your Knowledge: Customer Buying Hierarchy
Answer to Question 1: The physicians offer a Reliability benefit to the consumer which tells the consumer that the product will be reliable in its Function. In addition, the fact that the hospitals give out the free packs of formula to the new mothers implies the hospitals' endorsement of the product, another Reliability benefit.
Answer to Question 2: These Function benefits enhance the operating capability of the sports cars.
Answer to Question 3: This Convenience benefit for United Natural Food's channel customers help those customers ease the consumer's effort to find and choose the product.
Answer to Question 4: This Convenience benefit allows the customers to find, choose and pay for the products more quickly.
Answer to Question 5:
Pizza Hut's insulated carriers are a Reliability benefit to ensure that the pizza has high quality when it is delivered.
Answer to Question 6:
These Function benefits improve the capability of the product's purchaser.
Answer to Question 7: These new businesses at gas stations are Function innovations which increase the choice of products customers may purchase at the gas stations.
Answer to Question 8: The location of the FastTools stores is a Convenience benefit that increases the awareness of the stores and reduces the customer's time to find and choose the store.
Answer to Question 9: This Reliability benefit ensures the customer that the company will get the product to the customer at the promised quantity and time.
Answer to Question 10: This Reliability benefit ensures Butler's smaller customers of the company's long experience and of its capability in serving industry leading companies, such as Wal-Mart. This experience ensures the customers of its ability to deliver a product that performs the Function promised.