BENCHMARKS REPORT
Industry Measure: Company Level Data
| SIC: | 7990 |
| INDUSTRY: | MISC AMUSEMENT & REC SERVICE |
| BENCHMARKS FOR THE INDUSTRY |
| NO. OF SEGMENTS REPORTING IN THE INDUSTRY: 73 |
|
1997 SALES FOR THE INDUSTRY: $ 17286 (Total Sales in $Millions) |
|
OPERATING MARGIN: 13.4 (EBIT (divided by) Sales) |
|
CAPITAL INTENSITY: 146.0 (Sum of Total Debt plus Shareholder Equity (divided by) Sales) |
|
SALES GROWTH: 12.2 (Compound 3-Year Growth Rate in Sales for the Median Participant in the Industry) |
| BENCHMARKS FOR THE TOP FOUR COMPETITORS |
| ROE: Net Profits (divided by) Total Shareholder Equity RONCE: EBIT (divided by) Sum of Total Debt plus Shareholders' Equity |
| Competitor/Rank by Sales |
Market Share (% Ind. Sales) |
ROE | RONCE |
| #1: HARRAHS ENTERTAINMENT INC |
9.4 | 14.6 | 16.2 |
| #2: TRUMP HOTEL&CASINO RESRT INC |
8.1 | -12.8 | 6.7 |
| #3: MIRAGE RESORTS INC |
8.0 | 13.9 | 13.6 |
| #4: CIRCUS CIRCUS ENTERPR INC |
7.2 | 10.4 | 9.6 |
| Total of #1-4: | 32.7 | 4.8 | 9.2 |