Intermediary Purchasing from the Producer of the Product
Sell Steps: Sell steps include the activities Intermediary customers take in selling and delivering the product to their customers. These activities include their own customer recruitment and product delivery.
3. Intellectual: Segment customers on the basis of their current knowledge and understanding of the company and its products
A. Knowledge of company and company product
Knowledge of product technology
Above average – current customer. Members of the segment are:
Regular non-expert users
| No. | SIC | Year | Note |
| 1 | 2844 | 2004 | Nu Skin is now using a new gadget called the BioPhotonic Scanner, a tabletop laser device that through hand scans can measure a person's carotenoid antioxidant levels. Users will finally have a device that can measure the efficacy of nutrients. |
| 2 | 5122 | 2003 | AdvancePCS broadened its business in November with the acquisition of Accordant Health Services. The acquired firm helps patients with ailments such as multiple sclerosis and rheumatoid arthritis follow their treatment regimens and get proper care. |
| 3 | 7375 | 2002 | DealixCorp CEO believes that business won't grow much more for a while because carmakers are offering fewer 0% financing deals. In addition, many of the visitors to the site are using it to look up information and deals, not to "purchase". |
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