Final Customer Purchasing from the Product Producer
Maintain Steps: Maintain steps include all activities required to keep the product in working order. These steps include the costs the customer incurs to diagnose and correct product problems.
3.
Intellectual: Segment customers on the basis of their current knowledge and understanding of the company and its products
A. Knowledge of company and company product
3. Knowledge of product technology
Little- very limited exposure, may be new to the market
| No. | SIC | Year | Note |
| 1 | 3579 | 2003 | Dell's printers feature a system that prompts users to order replacement cartridges – that's where the big money is in the printer game – when they're running low on ink or toner. Users are directed to Dell's online imaging supply store. |
| 2 | 7372 | 2005 | On the high end, SAP and Oracle are improving their CRM for large international clients. Rivals Salesforce.com and RightNow Technologies–which feature a hosted CRM business model to maintain the software and give it out to clients as needed–have reporte |
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