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Brainstorming Ideas: A Final Customer Purchasing from an Intermediary of the Product

A Final customer buying from an Intermediary of the product. The Final customer is the one who makes the final decision on what product to buy and from which supplier to buy it. Most consumer products, and many industry products, reach Final customers through Intermediaries.

Maintain Steps: Maintain steps include all activities required to keep the product in working order. These steps include the costs the customer incurs to diagnose and correct product problems.

3.
Intellectual: Segment customers on the basis of their current knoweldge and understanding of the company and its products.

  1. Knowledge of company and company product

    1. Familiarity with company and brand, crossing all products

    2. Familiarity with specific product

    3. KNOWLEDGE OF PRODUCT TECHNOLOGY

      1. Little – very limited exposure, may be new to the market Examples>>

      2. Average – some acquaintance, but may not be current customer in the industry Examples>>

      3. Above average – current customer. Members of the segment are:

        1. Regular non-expert users Examples>>

        2. Expert users Examples>>

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