Brainstorming Ideas: A Final Customer Purchasing from the Producer of the Product

A Final customer buying from a product producer. The Final customer is the one who makes the final decision on what product to buy and from which supplier to buy it. Some Final customers purchase directly from the producer of a product.

Maintain Steps: Maintain steps include all activities required to keep the product in working order. These steps include the costs the customer incurs to diagnose and correct product problems.

3.
Intellectual: Segment customers on the basis of their current knowledge and understanding of the company and its products

1. Knowledge of company and company product

   1. Familiarity with company and brand, crossing all products

   2. Familiarity with specific product

   3. KNOWLEDGE OF PRODUCT TECHNOLOGY

      1. Little – very limited exposure, may be new to the market Examples>>

      2. Above average – current customer Examples>>

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