Brainstorming Ideas: A Final Customer Purchasing from the Producer of the Product

A Final customer buying from a product producer: The Final customer is the one who makes the final decision on what product to buy and from which supplier to buy it. Some Final customers purchase directly from the producer of a product.

Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.

3.
Intellectual: Segment customers on the basis of their current knowledge and understanding of the company and its products

1. Knowledge of company and company product

   1. Familiarity with company and brand

   2. Familiarity with specific product

   3. KNOWLEDGE OF PRODUCT TECHNOLOGY

      1. Little – very limited exposure, may be new to the market Examples>>

      2. Average – some acquaintance, but may not be current customer in the industry Examples>>

      3. Above average – current customer

         1. Regular non-expert users Examples>>

         2. Expert users Examples>>

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