Brainstorming Ideas: A Final Customer Purchasing from the Producer of the Product

A Final customer buying from a product producer. The Final customer is the one who makes the final decision on what product to buy and from which supplier to buy it. Some Final customers purchase directly from the producer of a product.

Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.

3.
Intellectual: Segment customers on the basis of their current knowledge and understanding of the company and its products.

1. Knowledge of company and company product

   1. Familiarity with company and brand, crossing all products

   2. Familiarity with specific product

   3. KNOWLEDGE OF PRODUCT TECHNOLOGY

      1. Little – very limited exposure, may be new to the market Examples>>

      2. Average – some acquaintance, but may not be current customer in the industry Examples>>

      3. Above average – current customer. Members of the segment are:

         1. Regular non-expert users Examples>>

         2. Expert users Examples>>

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