Final Customer Purchasing from the Product Producer

Maintain Steps: Maintain steps include all activities required to keep the product in working order. These steps include the costs the customer incurs to diagnose and correct product problems.

3.
Intellectual: Segment customers on the basis of their current knowledge and understanding of the company and its products

A. Knowledge of company and company product

2. Familiarity with specific product

Customer segment uses the product

No. SIC Year Note
1 4300 1988 USPS has new Postal Answer Line, a new automated telephone service that gives out postal information, allowing users to avoid long lines.

<< Return to Maintain Steps