Final Customer Purchasing from an Intermediary of the Product

Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.

3. Intellectual: Segment customers on the basis of their current knowledge and understanding of the company and its products

A. Knowledge of company and company product

2. Familiarity with specific product

Customer segment uses a similar product:

For shopping

No.	SIC	Year	Note
1	5092	2000	PETsMART.com's online arm of the 493 store chain, is showing the advantages of a clicks-and-mortar strategy. Financially the company is doing slightly better than Pets.com. The company will use PETsMART's warehouses to fulfill orders and the company will acquire some Net expertise.
2	5300	1999	To build up an online hardware store, Amazon.com is acquiring Tool Crib of the North, a closely held mail-order business. Amazon will continue to print and distribute millions of catalogs under the 51-year-old Tool Crib name.
3	5300	1999	Sharper Image says its Internet site has attracted shoppers that are five to 10 years younger than those who traditionally buy from the stores. The Internet buyers who subsequently receive a catalog seem to be the most productive customers.
4	5331	1999	The goal of fingerhut.com is to create an internet superstore featuring both vast selection and highly personalized service. The company has data on 31 million customers, which it will use to personalize Web pages and target e-mail. Revenue from the Web accounts for 10% of annual sales or $150 million.
5	5511	2004	Fighting back against online car buying sites, traditional dealerships are beefing up their own online offerings.
6	6141	1990	An ad for Bank Americard Gold MasterCard and Visa compares them to American Express. The former two are accepted in far more locations than is the American Express card.
7	6211	2000	Morgan Stanley Dean Witter & Co., trying to better integrate the Internet into its brokerage business, has plans to open 12 to 15 online-investment centers in big cities.
8	6211	2002	By starting the new private-client service, Schwab is leaving its image of a discount brokerage. It hopes to be able to create a well-established section without sacrificing the traditional brokerage, which constitutes 38% of the earnings.
9	6211	2002	E*Trade has opened "financial zones" in 26 Target SuperStores and glitzy financial centers in New York, Boston, Denver, San Francisco and Los Angeles. The Target zones are small (400 square ft) but the financial centers are large and spectacular.
10	7841	2002	In 2002 Wal-Mart Stores, the nation's largest retailer, joined the growing number of big companies that are sending consumers DVDs through the mail.

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