Final Customer Purchasing from an Intermediary of the Product
Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.
3. Intellectual: Segment customers on the basis of their current knowledge and understanding of the company and its products
A. Knowledge of company and company product
2. Familiarity with specific product
Customer segment uses a similar product:
For work
| No. | SIC | Year | Note |
| 1 | 5611 | 2001 | The future of the high-end retailer Brooks Brothers is uncertain due to a rough economic climate and a trend towards increasingly casual attire. However, the company is still trying to attract younger customers. It opted out of its traditional national advertising campaign this fall and instead marketed through in-store cocktail-parties across the country in conjunction with local charities. The events are meant to attract between 250 and 500 under-40 men for free margaritas, mini steak sandwiches and canapés. At the events the stores will be open with a 20% discount on all purchases from the evening. |
| 2 | 5734 | 1990 | Computer superstores tend to advertise in daily papers, mail their own slick catalogs and even hire telemarketing teams to work the phones for corporate accounts. |
| 3 | 6211 | 2002 | Schwab claimed that its portfolio advice is objective and not driven by commission and that sets it apart from every competitor. |
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