Final Customer Purchasing from an Intermediary of the Product
Dispose Steps: Dispose steps include all activities required to eliminate the product from the customer's premises. These steps include the costs for removal and final disposition of the product.
3. Intellectual: Segment customers on the basis of their current knowledge and understanding of the company and its products
A. Knowledge of company and company product
2. Knowledge of product technology
| No. | SIC | Year | Note |
| 1 | 5311 | 2001 | At Sears, a young woman working in sewing machine sales noticed an upswing in the return of recently purchased machines. She called these customers to explore their reasons for the return and found that the machines were often too complicated for the users. To help them, she began inviting customers for sewing classes and saw the flood of returns begin to recede. |
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